*Estimate, excluding the launch package. Depends on location, size and rent.
Why RASA
Good coffee. Clear systems.
Coffee should feel simple behind the bar.
RASA brings the craft, technology and standards together, so your team can focus on what matters most: making people feel welcome.
The bean
Grind
Dose
Time
Temp
Single-origin coffee from Indonesia.
Every bean comes with a tested recipe for grind, dose, time and temperature.
The machine
Unica
Service
Unica
RASA UNICA + Fellow Aiden
RASA UNICA espresso machines and Fellow Aiden brewers save the right recipes for every cup. Your baristas work from the settings they need, learn faster and stay consistent.
The water
Coffee is over 90% water.
TRUU filtration keeps water consistent across every location while helping protect your machines from limescale.
The numbers
Numbers from the real thing.
Our first RASA KOPI café in Munich generated:
Average monthly revenue*
44.439 €
Schillerstraße 30 · Jan–Aug 2025
Average spend per guest*
9,80–16,00 €
Per visit, from POS data
*Point-of-sale data from Schillerstrasse 30, Munich, January–August 2025. Latest figures are shared after you apply. Past results from one location are not a guarantee of future revenue.
Indonesian and Southeast Asian flavours, made for a wider audience.
+
Retail
Drip bags, capsules and brew bags in four flavours, from Sumatra Gayo to Java Ijen.
+
Merchandise
Apparel, bottles and bags that let guests take RASA with them.
+
Drip bags, capsules, brew bags and RASA MATCHA. Retail that works on the shelf of every café.
With you from day one
Built together.
A café is more than a space, a menu and a machine.
Before you open, we help with
Site checks and lease advice
Interior design
Hiring and interviews
Barista and hospitality training
Kitchen operations
Machine guide and a step-by-step opening plan
RASA manuals and SOPs
After you open
On-site support during the first weeks
Local Google and social advertising, run by us. You decide the budget.
Global brand marketing by RASA
Regular, data-based performance reviews
Monthly calls with leadership
Backup staff from other locations
The RASA app, loyalty program and digital stamp card for your guests
Coaching to grow you into an entrepreneur
No need to find an agency: we plan and run your local ads. You choose the monthly budget, starting at 500 €.We take no commission on furniture or supplier referrals.
The RASA app
One app. One view.
Your guests order from the table or ahead.You manage the business from one dashboard.
Built in-house. No investors. We develop everything ourselves: the app, the dashboard, the recipes and the training. No outside investors, no agencies in between. That keeps us fast and flexible: when something needs to change, we change it. You get the whole ecosystem from one team.
For your guests
Order. Pay.Get notified.Come back.
The RASA app includes loyalty points, a stamp card and wallet, across every RASA location.
For your team
Inventory. Vouchers. Reporting. Customer data.
One place to run it all. No self-order kiosks to buy. No extra cashier to hire.
The investment
Clear from the start.
Founding partner price
18.000 €
Your launch package
Not a cost to cover, an investment in your opening. It funds:
Interior design for your location, including the designer's fees
On-site onboarding by our team, including travel and accommodation
Our time with you, from first plan to opening day
Dress code for your first full-time team
Marketing for your soft opening
Your business plan, ready for the bank or other institutions
App and server setup
Opening stock: 10 kg coffee and 10 kg matcha
A fixed monthly system fee
No percentage of revenue.
1.700 €
≈ 3,9 % of net revenue
Up to 15.000 €
650 €
15.001–25.000 €
1.050 €
25.001–35.000 €
1.400 €
35.001–45.000 €
1.700 €
45.001–55.000 €
1.950 €
Over 55.000 €
2.150 € cap
The same tiers apply to every partner. For reference, our Munich café averaged 44.439 € a month (Jan–Aug 2025).
Startup investment
~100.000 €
Estimated startup investment, excluding the launch package.*This covers deposit, fit-out, permits and working capital.
Through our strategic partnership with Flexvelop, all electrical machines can be rented up to 50.000 € without investment from your side.
*Estimate. Depends on location, size and rent.Full breakdown is shared after you apply.
Meet the founder
Why RASA exists.
Meet Osman, founder of RASA Group.Hear how RASA started, and how we build each café together with our partners.
Every part of RASA has someone responsible for it.
Osman GedikFounder & CEOBuilding RASA with the mindset of a technology company.
Renie ArfiantiCreative DirectorDesigning every RASA space and leading sourcing in Indonesia.
Oleksandr KravchenkoDirector of CoffeeSCA-certified barista and roaster, responsible for recipes and water quality.
Galih RackaCMO12 years in marketing, from Leo Burnett and Hakuhodo to Indomie.
Defieani PutriCPOBuilding menus that people love and businesses can sustain.
Engelie Marie RomeroHead of Culinary OpsResponsible for hygiene, compliance and daily standards.
Errol WidhavianCTOBuilt backend systems for Starbucks Indonesia. Now building the RASA app.
From people who know RASA
“I didn't know what a cappuccino was until I had it here and it changed my entire perception of what coffee could be.”
SamRASA KOPI guest
“Was so excited to find a new speciality coffee spot in my neighbourhood. I'm from New Zealand so I know my coffee, and Rasa Kopi definitely met my expectations! Wonderfully kind and knowledgeable baristas as well. I will be back.”
Rhiannon FairlessGoogle review · ★★★★★
“Very delicious coffee and the service was the best! It's an experience drinking coffee here, they have different kinds and they taste so good.”
Nicolas A.Google review · Local Guide · ★★★★★
“Loved this coffee shop. Their drinks and cakes are really tasty and the employees are really friendly and nice!”
Алина КокареваGoogle review · ★★★★★
01 / 04
4.9★★★★★ 360+ Google reviews in just 5 months
Getting started
Three steps.
01
Apply online
A short form. Just enough to get the conversation started.
02
Get the details
We'll send you everything you need to understand the franchise.
03
Talk to us
Book a call. Ask anything. See whether RASA is right for you.
We train you and your team in coffee and hospitality, and stay with you after opening.
A big giveaway can cost over 10.000 € and overwhelm a new team.
We open quietly, build the routines, then celebrate publicly about a month later.
Yes, for the core: RASA UNICA and TRUU water filtration are standard. We've spent a lot of time making our system run smoothly and keep the quality high, so the essentials stay the same in every location.
Where you bring your own expertise, you have room to explore. For filter coffee, for example, we recommend the Fellow Aiden, but an equivalent works too.
It is the one-time payment to get you started.
After opening, you pay the fixed monthly system fee. Kitchen fit-out, furniture and construction are separate.
We receive a high volume of applications, so we take on only a few new partners each year.
After you apply, you book a short intro call with Osman. We introduce our system, align on expectations and get to know each other. If it's a fit for both sides, we invite you to visit our Munich store and go into the details.
No. We receive a high volume of applications, but we don't entrust our brand and system to anyone just because they can invest.
We look for dedicated people who want to be part of a growing specialty coffee franchise: fully committed as branch owner in the first year, able to run a business, willing to learn, entrepreneurial and trustworthy.
No. For the first three years, we take on only a few new partners each year. That may change once we're ready to scale, but first we make sure we have the capacity.
Right now our focus is on our partners' success, with full training on opening and running a branch.
Addicted to quality.
A smarter system for better coffee, from Munich to the world.
Osman GedikFounder & CEOBuilding RASA with the mindset of a technology company.
Renie ArfiantiCreative DirectorDesigning every RASA space and leading sourcing in Indonesia.
Oleksandr KravchenkoDirector of CoffeeSCA-certified barista and roaster, responsible for recipes and water quality.
Galih RackaCMO12 years in marketing, from Leo Burnett and Hakuhodo to Indomie.
Defieani PutriCPOBuilding menus that people love and businesses can sustain.
Engelie Marie RomeroHead of Culinary OpsResponsible for hygiene, compliance and daily standards.
Errol WidhavianCTOBuilt backend systems for Starbucks Indonesia. Now building the RASA app.
